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Applied BSE


Beyond Usability: Behavioral Science Concepts for Savvy Product Managers
In today's competitive landscape, a good product isn't enough. Great product managers understand how to turn users into loyal...
Simon Mounsdon
Jun 7, 20242 min read
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Unlocking Behavioral Product Management | 4 Strategies with Examples
Psychology plays a major role in crafting user experiences (UX). This article dives into four key principles: Hick's Law, Progressive...
Simon Mounsdon
Apr 28, 20243 min read
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The Framing Effect: How the Way We Present Information Shapes Decisions.
What is Framing Framing in behavioral economics refers to how the presentation of information influences people’s decisions even if the...
Simon Mounsdon
Apr 21, 20243 min read
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